Blog : Passion

Over Mountains and Under Water

Over Mountains and Under Water

We drove over 1300 miles, our car with teeth that bit into the ice sheeted roads.

Iceland is every bit as magical as you can imagine. You look up to the sky of dancing lights, you look out to the mountainous horizon and you look down to the snow and lava fields that crunch beneath your feet.

On the road in Iceland
                                                                                  

   The city of Reykjavik has a strong arts culture/community and we happened across the Winter Lights Festival, where all the art museums and swimming pools were open for the weekend and creative happenings were located throughout the city. We managed to be at the opening of the festival, where Icelandic Artist Ingvar Björn, projected volcanic eruptions on to the Hallgrímskirkja church whilst orchestral music played in the background.

Hallgrímskirkja church

After a long day out exploring the golden circle we were driving back to our accommodation when we saw the green shimmer of light in the sky. It felt so sudden and easy, to stumble across this phenomenon. We chased it to a well known spot and sat in awe for over an hour watching the lights play in the sky.

Northern Lights

The little island, Videy, near Reykjavik, gave us stunning views of the nearby landscape. The grass shone golden and the sky sat moodily with heavy rain clouds.

Mountains from Videy

We walked for an hour over snow to the D3-Plane Wreck, which sat alien in its environment. Tourists clambered over, under and in the plane to get the best photo.

D3-Plane Wreck

A storm hit on our last day and we spent three hours in the Blue Lagoon being blown around the warm pool. The sheltered spots were a welcome rest from the prevailing wind.

Iceland has a rugged beauty with a stark, harsh environment.

Tourism is starting to take hold of Reykjavik. Whilst the locals try to preserve the culture, there is a tension between the rise of tourism-based buildings and the fall of community-led space. We spoke to one of the owners of a co-operative art gallery, who told us that their gallery was soon to be torn down for new tourist accommodation. We wished her luck and walked out into the high street of Reykjavik.

Even though there was an apparent creeping in of American influence, there was still a real beating heart in Iceland’s capital city. The art within the Winter Lights Festival was full of young and old blood and had an amazing energy that we had happened to walk into.

The Icelandic humour was very apparent and dry; little signs would catch you by surprise and make you smile.

Bus stop

I look back on this adventure with a real mix of feelings, a little sad but most of all with a sense of respect for the people of Iceland who brave the cold, harsh climate and dark hours with a persistence and humour that can teach us all about not taking life too seriously.

Till next time, Iceland.

jess in iceland

Boot Camp for the Soul

Boot Camp for the Soul

North Devon is perceived by many as a hard place to make a career and life you love. This is why a lot of young people move out – to go live in a city or a place that is better established for connections, creativity, events and jobs.

I love living in North Devon and I want to tell you why.

North Devon produces ‘Makers’, people who see potential and make stuff happen, whether it be events, musical gigs, community groups or creative projects.

A lot of people have the perception that North Devon is sleepy compared to South Devon or Cornwall. I combat this perception through searching, asking and creating.

  • If there isn’t a group for something that you love, Search for other people who also enjoy your passion.
  • Ask people what they want from a group.
  • Create the group.

Not every group flourishes, but you’ll never know till you try! North Devon has great spaces to hold groups, including village halls, art centres, theatres. Remember, people often have to travel a long way to be a part of something so, like most things, promoting your group/event and creating a buzz of excitement, is really important!

North Devon is stunning, raw, gritty and a blank canvas. Some people see the blank canvas as a negative, but a blank canvas is a source for potential, with endless possibilities.

North Devon hones people’s passion-  a Boot Camp for the soul. People who love to live in North Devon are people who have determination, drive, stamina and a passion that is shaped by the surrounding beauty, rugged charm and silent remoteness.

Many people live a happy, fulfilled, passion-driven life in North Devon, if you are not one of them, take off your shoes and go for a long walk on one of North Devon’s beaches. Put on walking boots and hike in one of it’s many woods. Or stretch on your wetsuit and go for a refreshing swim in a North Devon harbour. You may just realise that North Devon has the space to allow your mind to wander, wonder and to figure out what it is you want and need from life.

Feature Photo credit: Wend Baker “Wuzzy Point, Westward Ho! North Devon”

Title Credit: Pete Yeo

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The Why, The How, The What

The Why, The How, The What

I recently watched a great ted talk from Simon Sinek, “How great leaders inspire action.”

He states that when engaging people, it is so much more important that we look and discuss the Why, then the How and lastly the What.

Why we do what we do, How we do it and then lastly What we do.

I am interested in how this relates to film and how I am developing my films to explore my own way of engaging with audience’s.

I strive to make films of people who have passion. This is simply because passionate people engage me. The spark in their eye, their love for life and drive to work hard at what they cherish, is captivating.

Passion is an authentic ‘Why’.

My favourite films to watch, and films that are generally really well received, including promotional films, are creating or portraying this authentic Why.

“Find Your Love” promotional film, doesn’t even seem like a promotional film. It is way more than just promoting a yoga retreat; it promotes a passion for life, a way of life and also talks about not regretting life.

Films are using this passion to invite people to be inspired by the notion of a more fulfilling life. This becomes way more than just a promotional for a yoga retreat, it is a mantra!

Life has become pretty disconnected and these films are tapping into this lack of connection to engage.

I recently saw a viral promotional film for an up market spa.  It featured elderly ladies talking to camera about what they would have done differently in their lives.  This included emotive things such as, worrying less, kissing for longer, staying up later with a loved one and eventually led to the fact they wished they should have relaxed more. The promotion ends with the solution, The Spa.

Why- To help people relax and enjoy their lives. To not regret their lives.

How – By giving them a place to relax.

What – An upmarket spa.

The emotion and the message is relatable to a wide range of women and men watching the film. It is inspiring whilst also offering up a life lesson. People feel engaged when they can relate.

I think people who really love what they do in life, often emphasise the Why within conversation.   The Why is the most important part for them, the How and the What could be manifested in a 100 different ways, but the Why foundation stays the same.

We have all been asked in a social situation, “so what do you do?”. This question conditions us to answer with What we do. This so easily stops the conversation, what if we answered with Why?

So try this out in your next conversation and see how you feel about it and what comes from it.

Also check out the Ted talk and see what you think.

Feature Photo Credit: Ruth Farrar from Shextreme http://www.shextreme.tv

Jess Pearson, Shimnix Films and Jody Hartley, Jody Hartley Photography, Bulgaria December 2015

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